To know who you are you need to know what you are called. Your name is one of your most recognisable features. Unfortunately, we don’t get to choose our own birth name. Our parents choose it for us. (And they do not always get it right)
But a brand can choose its own name and the names of its products. Vibranding helps companies select the right names, convey the values we determined in the brand architecture, and help them be recognisable and unique in the market.
As we all know, surnames give us social recognition too. The same goes for brands and products. A good tagline complements a brand in the same way as a good slogan complements a product. We also take care of that. No doubt you can remember taglines, brands, slogans and products. And don’t you want the same for your company?