The package is branding
Packaging is the best way of conveying many brands’ values. Because many brands reach their audience through their products. And packaging does the talking. Vibranding designs labels, packages, wrapping, containers and new packaging formats that speak to the audience:
they show them the product’s values, draw them in, win their hearts. They persuade them to keep them in their basket, but also in their lives.
We want brands to make consumers fall in love.