Branding

Brand architecture

Just like any architect would, the first step in building a solid and unique brand, one with which we can live in harmony, is to plan it. Major brands have an array of products, services, ranges and families that must be as consistent as the actual brand.

 

We begin by sitting down with the customer to see what their brand is like and to see what they think their brand is like, what they would like it to be like and what they need it to be like in order to accomplish their commercial objectives. We then explore the market, competitors and the industry we will be involved in. Building an office block is not the same as building a house, as neither is building in the countryside and in the city.

 

With all this information (and a bit more, but we’ll tell you about that when you hire us ;-)) we can begin to devise the brand’s plans. In some cases, you need to define a common and consistent descriptor structure. In others, services associated with a mother brand. Sometimes we also need to create sub-brands that do not differ from the global values.

 

Branding is also about giving this business some kind of order so as to convey a single personality, the same values and leave the same footprint. Our own and the brand’s. And this is what we do here.

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