Branding is persuading people with your brand
And to persuade people with your brand, you need more than just a logo. You need a memorable name. A tagline that speaks of goals. A powerful, unique visual identity that differentiates you. And the appropriate brand tone and brand voice for communication.
Branding is the set of elements that communicates a brand’s values. And branding involves getting those values across to your audience. To achieve that you must be consistent, truthful and brave. You have to convey everything your brand is through everything your brand does.