Branding

Corporate identity

Fine, you have a logo. But did you know that your brand is much more than that? Imagine the Coca-Cola mansion. Now imagine that everything in this Mansion is orange. Now imagine that everything is orange with angled shapes, no curved or rounded forms. Keep going: imagine that it’s full of grey and sad people who look ill. There’s something wrong, isn’t there?

 

Corporate identity is about transferring the characteristics of a brand and its logo to the other items that are linked to this brand’s image. Not just for it to have an identity, but also to have “entity”.

 

And how do we transmit or convey an image? You know the answer very well. How do you transmit your personal image? Through your appearance. Through your name. In the way you act. In the way you move. In the way you treat others. Through the gestures that characterizes you. Through the words you choose. Your tone of voice. Your manners. In a nutshell, you transmit what you are through what you do.

 

A brand works in the same way. And Vibranding will give you a brand book (a corporate identity manual) to convey your brand efficiently in any context or situation and using any language: visual, verbal, gestural or expressive.

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