Some products are more powerful than the brand itself. Especially in the consumer packaged goods industry. That is why it is so important for such products’ labels to be treated like a brand.
At Vibranding we love that approach to label design.
It is not just a matter of making the labels and products stand out in the shopping aisle, but rather of clearly and unequivocally explaining the product’s qualities. Because the purpose of a label is to captivate the consumer so he/she buys that product over another.