Packages and wrapping

Packaging design is not just about labels. Product packages and wrapping are essential in conveying the same values that a label can convey, but they also play a very important positioning role.

Exclusive wrapping says a lot about a product. A bottle with a different shape to all the others also says a lot about the drink it contains.

A box with a design related to its contents strongly attracts your attention. An elegant bag highlights quality values and premium category. All these things end up getting consumers not only to want to buy that product but also to keep buying it so they always have it at home.

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