It could be a film set, a darkroom or light seeping through a building by Mies van der Rohe. It could also be a room with half-open blinds, a projection screen or a cinema where you can see the company’s productions, or even a fallen F.
There’s a light…
Creativity International Awards 2018 – Silver Award
Selección Anuaria 2018 – Mejor logotipo
There is an audiovisual production company in Barcelona that tells short stories through light. It watches what you do and tells it very stylishly. It glows in the dark.
When a client like Fósforo is already comfortable with its tagline, we should boost it, bring it into line with the brand and make sure that the whole thing has full significance. We were asked for an identity with this objective in mind.
When graphic design teams up with sensations, it creates very strong and powerful emotional bonds. This is visual communication. Code and closeness.
Foundations — We designed a logo with very few elements and inspired by functionalist architecture. The imagotype is constructed with a play of light and shadows that create a reversible figure: the ambiguous space where Fósforo exists.
The typeface used is Avenir, which was designed by Adrian Frutiger in 1987 following the geometrical style of the sans-serif typographies from the 1920s, the same decade in which cinema began to create masterpieces. It is clean and geometric but has an organic and humanistic touch.
To the stars — Once the logo was designed, we needed to tackle the business cards and we were on a high: if Fósforo “glows in the dark”, it has to (literally!) glow in the dark.
We started thinking about everything that shines in the dark and how, as children, we loved to have the bedroom full of stars; the phosphorescent sticker albums we made; the neon lights of the 80s, and that episode of the Simpsons where Mr. Burns glows like an alien.
The card is printed with a silkscreen luminescent ink so that you can see it shine in a projection room. The finish is on thick, cotton-based paper because a card with so much personality needs substance. Fósforo is an audiovisual production company that shines with its own light… and there are stars that never stop shining.