Vibranding
GRRRRRRRL!
Graphic Communication
Art Direction
March 8th is International Women’s Day. We hope you already know that. And we hope you already know that the struggle continues because just, equitable, equal, and fraternal societies are scarce. Including yours. Including ours.
That’s why we join the social activism actions of so many collectives, associations, alliances, leagues, communities, institutions, and, above all, people. With what we do best. With graphic design. Today more than ever, we must advocate for graphic activism. As a brand that this design studio also is, graphic activism is our way of doing brand activism.
For this, we have created a poster. Worked on collaboratively by all members of our team. She (we women), in charge of the creative development of the idea, the concept, the style, the storytelling. He (we men too) providing support in everything necessary. And we haven’t just hung it up and shared it, but we’ve also given it away.
Fuming — The storytelling is quite evident: we are fuming. The list of injustices, offenses, insults, abuses, affronts, and opprobrium burns very intensely within us.
To express this, we wanted to use irony. Irony and criticism. That’s why the illustration reminds us of the aesthetics of the 1950s (possibly one of the most atrocious eras of institutionalized machismo) and our protagonist is one of those “perfect women” that were so widely advertised. But that perfect woman, that perfect lover, that perfect housewife, that perfect friend, mother, neighbor, sister, always smiling and happy, submissive and serviceable, is now fed up to her… hairdo!
The irony is that she would say everything is fine (“Tot bé”). Even though so many things are wrong. They’re still wrong, actually.
What’s not seen — What we carry inside is what we need to share with the world. With a sense of humor but also with harshness. So we let it out for everyone to see. In case you’re unfamiliar with concepts like male violence, abuse, femicide, sexual harassment, sexism, objectification, glass ceiling, wage gap, manspreading, institutional invisibility, victim blaming, patriarchal justice, phallocentrism, androcentrism, manterrupting, pink tax, mental load, sexist language, mansplaining, body shaming, rape culture, purplewashing, discrimination, sexist advertising or slut shaming.
Because hiding this reality has never been a good solution. We share the causes of our struggle to share the struggle.
Click here if you want to download the poster to print it.
