Food Shot

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Food Shot food photography foodie naming branding logo design corporate identity Vibranding

Branding
Naming
Logo design
Corporate identity

In the beginning was the word This agency specialising in food photography and products is highly characteristic, exclusive and personal.

They asked us to produce a robust, elegant, chic and memorable brand. We suggested a very clear and direct name (Food Shot), reinforced with a tagline that is just as clear and direct: Still Life Photography.

Food Shot food photography foodie naming branding logo design corporate identity Vibranding

Its photographs are practically paintings, like 16th- and 17th-century still lifes. So rather than use overused descriptors like “gastronomy” and “gourmet” we decided to go for something clearer and more unequivocal: “Still Life”. Since the entire brand had to exude a classical, academic air, “photography” was preferred to “photo” and “portrait” to “picture”.

After all, we had already used “shot” and “food” in the name. The “humble/select” duality of pictorial still lifes (in which formal elegance is used to portray everyday scenes) is present throughout the brand.

Food Shot food photography foodie naming branding logo design corporate identity Vibranding
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