Interior design – We work on the strategic part of the branding at the same time. The brand values must somehow convey Eva’s brand values. This business is based mainly on personal trust, which shows us the way. We establish the brand’s three values: honesty, well-being, enthusiasm. They refer to 1) the way that Nou Niu deals with people (transparency, clarity, facilities…); 2) what it offers its customers (find a home, office or commercial premises where they feel comfortable); and 3) the way both parties approach their relationship (win-win).