Branding
Naming
Logo design
Commercial material
Many of our clients are entrepreneurs who come to us dreaming of getting their business up and running. They give it their all, and we help them to transform this commitment and enthusiasm into their graphic identity. In some cases (like this one), we are also asked to provide a name for this personal project, besides the brand attributes that go beyond the purely graphic side of things.
A descriptive, unique and singular name can save a great of effort in brand communication. When the logo projects the same values it is also persuasive.
What’s your name? – Her name is Eva. Eva Palau. After a long professional stint in the real estate business she has decided to start up her own business. The first thing she says when we sit down to talk about the project is that she wants her business to be different and therefore needs a name that will be a radical departure from the run-of-the-mill “Real-this” or “House-that” monikers. Ditto the logo and brand values. Differentiation. We like that.
Our naming proposal is to-the-point and fun (without sounding too cute): Nou Niu means “new nest” in Catalan, and more than anything it sounds great and is memorable. They love it. It suits them. We are on the right track.
Interior design – We work on the strategic part of the branding at the same time. The brand values must somehow convey Eva’s brand values. This business is based mainly on personal trust, which shows us the way. We establish the brand’s three values: honesty, well-being, enthusiasm. They refer to 1) the way that Nou Niu deals with people (transparency, clarity, facilities…); 2) what it offers its customers (find a home, office or commercial premises where they feel comfortable); and 3) the way both parties approach their relationship (win-win).
The logotype – These values are transferred to a logotype based on a geometric and no-frills typography that still conveys the smooth strokes of humanistic forms; a rational construction devoid of the austere coldness of pure geometry, imbued with both the logical construction of architecture and the warm touch of your dwelling place. We top it all off with the tagline “T’ajudem a viure millor” (We help you to live better), that can even work as a slogan at a pinch. Being practical also sits well with this brand’s values.
Cookie | Duration | Description |
---|---|---|
ARRAffinity | This cookie is set by websites that run on Windows Azure cloud platform. The cookie is used to affinitize a client to an instance of an Azure Web App. | |
cookielawinfo-checbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-advertisement | 1 year | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
PHPSESSID | session | This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
wp-wpml_current_language | 1 day | Web language |
Cookie | Duration | Description |
---|---|---|
player | 1 year | This cookie is used by Vimeo. This cookie is used to save the user's preferences when playing embedded videos from Vimeo. |
sp_landing | 1 day | This cookie is set by the provider Spotify. This cookie is used to implement audio content from spotify on the website. It also helps in collecting information on user interaction with this audio content. |
sp_t | 1 year | This cookie is set by the provider Spotify. This cookie is used to implement audio content from spotify on the website. It also helps in collecting information on user interaction with this audio content. |
Cookie | Duration | Description |
---|---|---|
_ga | 2 years | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. |
_gat_UA-79013542-1 | 1 minute | Google Analytics |
_gcl_au | 3 months | This cookie is used by Google Analytics to understand user interaction with the website. |
_gid | 1 day | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. |
vuid | 2 years | This domain of this cookie is owned by Vimeo. This cookie is used by vimeo to collect tracking information. It sets a unique ID to embed videos to the website. |