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Borges Mediterranean Snacking

Olives worldwide

Global Trend Awards 2019 Triumph Winner for Best Packaging

Packaging design of olives Mediterranean Snacking by Borges International Group

Branding
Naming
Packaging
Label design
Illustration
Product shooting
Art direction
Sales material

If there is one thing that we Mediterraneans can be proud of, then it is our good weather. And our olives! Truly delicious.

Sharing food is also part of our identity and history, which is why Borges has decided to share its finest olives with everyone through a new product range, a surprise-packed communication strategy and a powerful brand positioning oozing character. And we helped them to do all this.

 

In consumer goods packaging design, product location is the key. On the shelf and on the market. Good design means efficient communication.

The brand already enjoys worldwide fame for its expertise in typical Mediterranean products. This is why the name chosen for this new range of premium olives just had to be “Mediterranean Snacking”. A product describer with values that also suggest the best time to partake of it. An all-in naming.

Tomato illustration for packaging design of olives Mediterranean Snacking by Borges International Group
Olives illustration for packaging design of Mediterranean Snacking by Borges International Group
Olives illustration for packaging design of Mediterranean Snacking by Borges International Group
Packaging close-up for Mediterranean Snacking olives by Borges International Group

The three doypacks

have been designed with the same composition, albeit in different colours to highlight each variety. The unsaturated tones are a cut above the ultra-deep greens and reds that are so commonplace in the olives for mass-consumption category. They also steer clear of the blacks and whites of the more premium products on the shelves.

The photographs pursue this same distinction and class. In terms of art management, we pulled out all the stops to give the product image a new approach simply by switching from the usual front shot to an overhead picture that gives the olives the limelight.

PAckaging design for Borges International olives premium colorful doypack illustration
PAckaging design for Borges International olives premium colorful doypack illustration
PAckaging design for Borges International olives premium colorful doypack illustration
And finally, the illustrations, which speak to the values of tradition and craftsmanship that have characterised Borges for years and also relate to the packaging of many of the brand’s other products.

The outcome is a range with unity that achieves a major visual in-store impact with a powerful graphic personality. Distinctive and elegant.

Display case for Borges Mediterranean Snacking olives

And for the finishing touches, we designed POS materials such as the display and special box and we also came up with a communication campaign based on a commercial kit for instagrammer foodies all over the world. They receive a box with olives, small tablecloth, cocktail sticks and instructions on how to prepare the perfect “Mediterranean Snacking”, even in Singapore. Cheers!

Promotional campaign and selling kit design for Borges Mediterranean Snacking olives launch
Close-up of selling kit content for Borges Mediterranean Snacking olives
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