Vibranding
Ho ho ho!
Packaging
Packages and wrappers
Visual communication
Sales material
Nice and warm feet. Which is what you want at Christmas, unless you live in Australia, where a mojito or a cool beer is what you’ll be after– but we’ll talk about that when the time comes. We have made socks because we are hip and cool (well maybe not that much. This year the entire country has decided that socks are all the rage; screw you). But our socks have our faces. And that is cool. All for one and one for all.
First of all, we think about the present we would like to give ourselves, and then we design everything with the sole objective of making it utterly cool.
The illustrations are 8-bit, which might be trendy; although the real reason why is that we are getting on (in years) and are still into Ghouls ‘n’ Ghosts big-time (our former Communications Mannager Laia doesn’t even know what Ghouls ‘n’ Ghosts is; just so you can see how trendy we really are…).
And what you can see in colour are cards on which we (hand!)-write personalised Christmas greetings. Because all of this is a gift for customers and for friends. For customers who are friends and friends who are customers.
So here are a few photos of the results. And some videos. Oops! No videos. We never got round to making any. Christmas happened too early.
PS: The pack has no glue because sustainable packaging is utterly in and our former Art Director Cx! simply refuses to let us do anything that might be environmentally unfriendly. What’s more, we hardly used any ink. And not because we’re cheapos. Out of awareness.
