The logo – On this occasion, we proposed a lettering with modern seriphs in which we joined the two parts of the name to merge it into one. It is a young graphic licence that affords it greater visual clout. In this way we keep things fresh, with a classic font that also denotes responsibility and rigour. The monogram – In an ideal world, brands and logotypes always have the same impact and visibility, regardless of the medium. However, things do not always go down like that in the digital world. Often times, identification in small spaces renders it necessary to seek solutions to get round this problem. Reducing a multiple-character logotype to two is the solution that we normally propose when we need to improve visibility or simply break the rhythm (social medium profile, avatar, bottom of a page, publications, etc.).