Bokaverde
A perfectly round logo in every sense
Branding
Logo
Packaging
Naming
Eating well shouldn’t be a race against the clock between meetings, emails, and “what do I take in my lunchbox today?”. Eating well should be a pleasure. And BokaVerde is here to prove that convenience doesn’t have to come at the expense of flavor (or conscience). Ready-to-enjoy dishes, 100% vegan, 100% tasty, with just the right touch of freshness — so much so that even the most devoted meat-eater might end up saying: “You know what? I’d have another one.”
The vegan option that leaves no room for any others.
The brief — The goal was to create a brand that makes you hungry just by saying its name. An identity designed both for the committed vegan and for anyone who simply wants a delicious, fuss-free meal. In short: something that wouldn’t feel like a “niche product,” but like “another menu for tomorrow!”.
Naming and logo — This is how BokaVerde was born, a well-rounded name (in every sense of the word). Because the rebellious part here is not the design: it’s the idea: not to offer “just another option,” but to change the rules of the game (hence the K in the name): Why add one vegan option to any menu, when you can make an entire vegan menu that everyone loves?
For the logo, we placed the mouth at the center—that sacred place of gastronomic pleasure—with lips that draw a smile, evoking that sublime moment of savoring a good dish: the simple satisfaction of eating well. And we arranged the brand around it, as if each letter were the petal of a flower.
We use the color green, which connects with the natural, the sustainable, and the healthy, while orange adds vitality, appetite, and energy. Together, they form a fresh and stimulating color code that whets the appetite even before the first bite.
Packaging —— What would a good meal be without good packaging? BokaVerde’s packaging isn’t just functional — to carry, heat, and serve — it’s also the brand’s spokesperson at every office desk, coworking space, or home dining table. We created a clean, straightforward design that conveys the brand’s purpose: the promise of a healthy, flavorful meal, ready to enjoy with no excuses.
The result —— A brand as round as its dishes. With a memorable naming, a logo that blossoms in every application, and packaging that communicates what it holds (and much more). At Vibranding, we’ve enjoyed cooking up the ingredients of this project —naming, brand, and packaging— as much as customers will enjoy eating their meals.
Because yes: eating vegan is delicious — and even contagious. And if you don’t believe it, just take a bite and see how a smile appears on your face.
Do you believe in the power of graphic design? We do too.
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