A message for everyone — The first piece that had to fit was the brand message. Did it want to continue preaching to the converted? Or did it want the general public to understand that the shape of a bottle is crucial to the state of the water it contains? Did it account for people being increasingly more aware of natural geometry and biomimesis?
And, above all, did it account for the fact that, thanks to that ovoid design inspired by the forms of nature, they had achieved a highly appealing product? Fortunately, they were aware of all that.
We removed a superfluous spiral that failed to bring anything to their logo and slightly adjusted the edges of the logotype to give it natural geometry. Then we went on to redo their packaging.