Life is for drinking
Silver Award Muse Design 2021 Best Wine, Beer & Liquor Packaging
A couple from California had a dream: Hard Seltzer Poolside. A drink for extracting the juice of life, a drink for a new public, a drink full of colour and with a little sparkle – in reality, with a little alcohol. This was the birth of this brand. Like a dream, like an exhalation, like vital intensity in a can.
In many brands, packaging is something more than the container of a product. In many brands, packaging is the best tool for branding.
We’re alive! – The soft drinks market has recently seen the irruption of a new category of drinks, halfway between refreshments and alcoholic drinks. These are hard seltzers, soft drinks with a touch of alcohol for consumers looking for a healthier alternative than traditional beer. The Poolside brand is born with the aim of consolidating itself in a niche as specific as that of youthful adults who are looking not only for this healthy drink but also for a certain sophistication and an aspirational brand they can identify with. As this is a new brand, the message had to be clear and unmistakeable at first sight for a very broad public: love at first sight.
With a name like Poolside, which transports the brand to a setting that is summery, relaxed, fun, lively, festive, the choice of the different elements was already quite clear. We chose a simple, modern typography, attractive, youthful colours and fresh, evocative visual elements: palm trees, which not only carry us to the summer but also to the place of origin of the drink, the California beaches, and an imagotype based on a stylised ‘P’ formed by waves that allude to water, of both the sea and a pool. In addition, the ‘P’ also resembles a heart, a symbol of vitality, positivity, and of course love.