Tutete
Baby care and planet caring
Liderpack Award Best Packaging Farmacia y Parafarmacia 2021
Silver Award Muse Design 2021 Best Packaging Baby & Children
Consulting
Packaging
Tutete is the pioneering brand in the online sale of personalised pacifiers, and today it is one of the most in-demand thanks to its wide range of child care products for ages 0 to 6. The business that began in 2007 with something as simple as putting your little one’s name on their pacifier, which the company’s founders had seen done by hand in kindergartens with a marker (!), now has a vast catalogue with more than 10,000 references, no small achievement – and not only pacifiers!
Vibranding’s purpose was to create the logo with the most personality, edgy and attractive flair in the take away sector for Bokaverde.
Responsible, conscious, sustainable – and profitable. Especially, profitable. An approach that is not egoistic, but holistic. The brands that produce sensibly are those that have studied in great depth the benefits for their entire surroundings: from production itself to their consumers and their ecological impact, it goes without saying. It is not simply a matter of costs.
Tutete Their first step towards eco-packaging was realizing that they were doing it in a very unprofitable way. First step. So they call us for a packaging consultancy. Can we do better? Of course.
Study and analysis – In reality, all projects start from this point. But in the case of Tutete, this was the very core of the project. We studied the catalogue of products that needed a review of the packaging process to make it more efficient, and we proposed a new approach. Not only of design but especially in reference to the structure of each pack, printing, production, use of materials, and so on.
In the briefing session we indicated a number of preferences to create packaging that would be simple, minimalist, clear and clean. These aspects refer not only to the composition or the use of certain colours or others, certain typographies or others, certain graphic solutions or others. They also affect and define the structural design of each package, band or label.
Effective solutions for baby care products – The result is a range of products unified under the same criteria of graphic design, construction and use of materials. On the one hand, friendlier colours and typographies, with less content but more informative, with simple forms. On the other hand, precise and appropriate uses of materials according to the needs of each product (and the packaging regulations!): less plastic, less wastage, less superfluous and excess material … Just the necessary support, in a nutshell, no more and no less.
