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Una Cerveza

Want a beer? Call now!

Anuaria Golden Award 2019 for Best Self-promotion work.

ARCA Award 2019 for Best Miscelanea Packaging

CLAP Awards 2020 Selection Best packaging

The packaging of Vibranding's self-promotion campaign, Una Cerveza

Packaging Labels Packages and wrappers Visual communication Sales material

Brilliant idea — Are you fed up of always getting the same old gifts from your suppliers? This question also occurred to Vibranding: “What gift could we give our clients that will surprise them and also keep them amused in the summer?” The answer was: a beer. Una Cerveza (A Beer) is the name of our beer. A Beer refreshes you in summer. A Beer is a user-friendly gift and (definitely) not one you would expect from a supplier. Vibranding, twelve points. However, besides being refreshing, it also needs to be a fun gift. We thus created a set of removable stickers so that our clients can create cool and crazy labels. Everyone likes to fancy themselves as a graphic designer or art director. So why not give everyone the chance to create their own labels?

Every label of Una Cerveza is unique, and in order to be able to make infinite combinations we created a visual code based on only six colours and one typeface.

The stickers are made of nano-suckers, a system that makes them totally removable. You can change your phrases when you want, decorate other bottles or stick clever messages on the mirrors and the fridge at home.

Example of creative copywriting on packaging for Vibranding's self-promotion campaign, Una Cerveza

Acquisition — You may be wondering “And how do I get A Beer?”. Very simple. Become our client! Send a mail to hola@vibranding.com. Meet us. Ask us for a quotation. Discuss the quotation. Approve the quotation. Send us a briefing. Wait for the contra-briefing. Meet us again to talk about the contra-briefing. We will present an idea and a strategy to you.  You approve the idea and the strategy. You wait for our design. You discuss the design. You ask for changes. You approve the design You pay the invoice. Now you are our client! You can get A Beer!

Packaging close-up for Vibranding's self-promotion campaign, Una Cerveza
Vibranding's self-promotion campaign, Una Cerveza

Reuse, recycle — A Beer can also be used for other purposes. You can use the bottle as a modern flower vase for your IKEA-decorated little flat. You can use the stickers to make your sunglasses the coolest in town when out at night. And if you break the neck off a bottle you could use it in… street brawls!

Example of creative copywriting on packaging for Vibranding's self-promotion campaign, Una Cerveza
Wasted packaging for Una Cerveza because of a crack
Example of creative copywriting on packaging for Vibranding's self-promotion campaign, Una Cerveza
Example of creative copywriting on nice photographer for Vibranding's self-promotion campaign, Una Cerveza

One more time — When your suppliers send you the same old courtesy gifts that are absolutely useless… It’s a drag! Vibranding is different. That is why we gift you A Beer. Vibranding’s best clients are having A Beer. Do you fancy one?

Close-up of sticker for Vibranding's self-promotion campaign
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