Mamá Olé

An antipodean journey

Award – Best Logo Design
2015 Golden Anuaria – Best Naming
2016 Best Brand Awards – Runner Up Oceania’s Best Brand

Mamá Olé branding naming corporate identity logo design mediterranean food foodie art direction packaging Vibranding

Branding
Naming
Logo design
Arquitectura de marca
Corporate identity
Packaging
Art direction
Sales material

Delicacies  Everyone knows how well people eat in the Mediterranean. The diet, the dishes and the products from this part of the planet are admired the whole world over. Mónica Silva’s endeavour was to import Mediterranean delicacies into her new home, Australia.

She had the dream and asked us to give it a name, an image and a brand.

 

Regional clichés are sometimes the great allies of graphic design. They make a brand understandable for the general public, with a bewitching wink.

Home-alike — Touching down in the Australian market with Mediterranean products required a brand that transmitted familiarity and closeness. It had to be tasty, fun and have an authentic, stylish and memorable name. It had to have a Latin character but also be understandable to the Australian public and approach them with a smiling face.

So we proposed the name Mamá Olé and the tagline “Goodies For Foodies”. The name describes its personality and the tagline describes the company’s business, the quality of its products and, most importantly, it was clear and attractive to a very wide audience. We are increasingly all foodies. Because who does not like eating well?

Mamá Olé branding naming corporate identity logo design mediterranean food foodie art direction packaging logotype Vibranding
Mamá Olé branding naming corporate identity logo design mediterranean food foodie art direction packaging Vibranding

Give me passion  The artwork was developed using a very basic chromatic palette to imprint a strong, striking and passionate personality on it: red, yellow and blue. A wavy, elegant, lively typeface was created for the name and a drier one was made for the tagline. The logo was rounded off with a pictogram of a “mamá” based on highly recognisable commonplaces in the purest Spanish style, with the attractiveness of an Italian temperament, a plain Franco-Mediterranean elegance and breath-taking Greco-Latin beauty. The drawing, composition of the logo and brand artwork were also moulded based on all these parameters.

Mamá Olé branding naming corporate identity logo design mediterranean food foodie art direction packaging Vibranding

Branding  The architecture and voice of the Mamá Olé brand was built around three very basic, primary but powerful concepts: Good, Tasty, Fun.

Because it is a good brand (with good products and a good heart), a tasty brand (which appeals to our instincts and invites us to enjoy ourselves) and, above all, a fun brand (because meals should be parties).

Mamá Olé branding naming corporate identity logo design mediterranean food foodie art direction packaging Vibranding
Mamá Olé branding naming corporate identity logo design mediterranean food foodie art direction packaging Vibranding
Mamá Olé branding naming corporate identity logo design mediterranean food foodie art direction packaging brochure Vibranding
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